F1 ALPHA ROMEO

ARTIST: BOOGIE

F1 Alfa Romeo
Grand Prix of Holland

Boogie designed an original F1 show car. Using the same design concept, a merchandise collection and various items for drivers and fans were subsequently created.

More about this HERE and HERE in the blog”

LED hallway display showing Alfa Romeo F1 art car with red typography livery; glossy floor reflection at brand activation.
Custom racing helmet and branded jersey covered in red hand-lettered graphics for an Alfa Romeo F1 campaign.
Overhead view of F1 driver seated in cockpit; halo and bodywork feature red hand-painted lettering livery.
Pair of custom-painted racing helmets and gloves with red typography pattern produced for a motorsport branding campaign.
F1 driver wearing custom racewear with red graphic lettering, seated in team locker area; lifestyle campaign image.
Artist standing in front of a red hand-painted Alfa Romeo F1 art car inside an industrial garage.
Close-up of hand-painted lettering wrapping the sidepod and halo of an Alfa Romeo F1 art car; carbon fiber detail visible.
Art car reveal in a grand venue with studio lights; Alfa Romeo F1 car finished in red typography livery for a brand event.

SERVICES

Creative Consulting & Brand Alignment

  • Partnered with the Boogie and Alfa Romeo F1 Team to translate hand-painted graphics into a global brand activation.

  • Ensured the livery concept reinforced both motorsport culture and brand storytelling.

  • Provided guidance on how artistic expression could coexist with sponsor visibility and media requirements.

Technical Advisory & Application Support

  • Consulted on paint application methods for complex aerodynamic surfaces and carbon-fiber components.

  • Recommended coatings, protection systems, and workflows to ensure durability during transport, handling, and press events.

  • Advised on workshop setup, safety planning, and scheduling to meet a compressed production timeline.

Artist Collaboration & Process Support

  • Worked directly with the lead artist to adapt creative concepts for execution on a Formula 1 chassis.

  • Provided guidance on scaling artwork across irregular geometries while preserving legibility and impact.

  • Acted as a production partner, balancing artistic freedom with the technical and branding constraints of the project.