Why Deserts Matter Too

Written By Ryan Yanoe Sarfati

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Ryan Yanoe Sarfati

Ryan “Yanoe” Sarfati, is a Belgium American contemporary artist best known for his large-scale murals and evocatively versitic aesthetic. Born in Baton Rouge, Louisiana, Yanoe forged his urban art identity as a graffiti writer, crafting wild-style, interlocking lettering radiating with energy. Yanoe relocated to Los Angeles during the early 1990s and has since become a formidable, prolific force in the mural and installation scene. With site-specific murals in cities ranging from Tulsa, Oklahoma to Brisbane, Australia to Los Angeles, California, Yanoe creates work that is an important integer of placemaking. Developed over his multi-decade career, Yanoe has a keen understanding of mass and space and is elegantly versed at translating multidimensional modalities, like Brutalist architecture, into dynamic, unidimensional walls. Yanoe has successfully managed and executed several large scale public art installations. Working closely with engineers and architects to create award-winning immersive experiences across the world. Currently holding a world record for largest augmented reality mural in Tulsa, Oklahoma. Yanoe has pivoted the intentionality of his practice to fine art, exploring studio painting and commercial partnerships with companies such as: Nike, Urban Decay, Headspace, Google, Apple, Facebook, and Netflix.

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